Research + Insights
We turn questions into clarity.
What this includesClose
- Surveys
- Focus groups
- Research studies
- Youth engagement audits
- Data collection and analysis
- Product and concept testing
- Youth intelligence
- Research reports
Research. Strategy. Engagement. Impact.
Ideas.
People.
Real change.
The Shyft Collective helps organisations understand people, design meaningful solutions and bring ideas to life. We research. We strategize. We engage. We create impact.
Based in Barbados. Working without borders.
Youth Economic Index, baseline 2026
n = 421
421 young Barbadians, one dot each.
Every dot is one main-survey respondent. Lit dots show the published share.
Open the Youth Economic IndexWhat we do
Four ways we work, one way of thinking
Every engagement starts with a question about people. Where it goes depends on what the answer needs.
Four services
1 / 4
Strategy + Programme Design
We turn ideas into action.
What this includesClose
- Programme conceptualisation
- Programme design
- Proposal development
- Workshops
- Facilitation
- Project coordination
- Stakeholder engagement
Events + Engagement
We create experiences that connect.
What this includesClose
- Conferences
- Summits
- Consultations
- Workshops
- Community engagement
- Participant mobilisation
- Event support and activations
Communications + Storytelling
We make ideas worth paying attention to.
What this includesClose
- Content creation
- Research to content
- Impact storytelling
- Campaigns
- Interviews
- Podcasts
- Digital content
- Communications support
Featured service, Shyft Crew
Need extra hands for your next event? Meet the Shyft Crew.
Access to a network of young people for paid event and project opportunities. Professional, reliable, and ready to represent your brand.
72%
of unemployed young people in the Youth Economic Index cite a lack of opportunities. The Shyft Crew is how we answer it.
Youth Economic Index, baseline 2026.
- R01Registration
- R02Guest experience
- R03Event support
- R04Activations and more
Paid opportunities.
Real experience.
Lasting impact.
A Shyft original, The Other Room
What aren’t they telling you?
You asked the questions. You ran the survey. You held the focus group. But did you get the truth?
The Other Room is Shyft’s proprietary youth insight experience, designed to uncover the perspectives conventional research can miss.
You bring the idea. We’ll take it into The Other Room.
Products / Campaigns / Programmes / Policies / Brands / Ideas
Our approach
We don’t just provide services. We question before we create.
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01
Question
-
02
Listen
-
03
Decode
-
04
Reimagine
-
05
Shyft
Explore the Shyft methodClose the Shyft method
01
We interrogate the brief before we accept it. What decision does this work need to serve, and who has not been asked yet?
02
We go to the people the work is about, in the settings they already trust, and we listen long enough to hear the second answer.
03
We separate what people say from what they mean, then test the pattern against the data before we call it a finding.
04
We turn findings into options a decision maker can weigh, with the trade offs and the cost of each made plain.
05
We stay through delivery, measure what changed, and publish the result whichever way it lands.
Shyft Lab
Research and intelligence, built to keep growing
Our own products, run on our own method, published for the people the findings are about.
Youth Economic Index
An annual read on what young people expect from work, and what they are actually offered.
431
responses
11
parishes, all of them
18–30
age range
95%
confidence, 5% margin of error
Youth Data Hub
Open datasets and method notes from our studies, for researchers and policy teams to reuse.
Shyft Pulse
Short, frequent reads on one question at a time, with the sample and the date on every number.
Reports and insights from every study we publish, with the full method attached.
Our team
Different perspectives. Better solutions.
A core team of youth and critical thinking experts, strategists, researchers, creatives and engagement specialists, supported by a network of collaborators.
For every project, we assemble the right combination of expertise around what the work actually requires. No unnecessary layers or oversized teams.
01
Global network
A network of collaborators, assembled around what each project needs.
02
Multi-sector experience
Government, international organisations, NGOs and brands.
03
Impact focused
We measure what shifted, then publish it.
Meet the teamClose team
Founder
Ashley Lashley
Leads the practice and the method. Works with governments and international organisations on youth policy and health.
Head of Strategy & Insights
Kali Grant
Helps turn research, data and lived experiences into strategies that organisations can act on. Her work focuses on identifying emerging trends, understanding the needs of people and communities, and translating insights into practical solutions that strengthen programmes, engagement and decision-making.
Who we work with
Partners across sectors
- S01Government
- S02International organisations
- S03NGOs
- S04Brands and businesses
- S05Foundations
- S06Universities
- S07Community organisations
- S08Development partners
- S09And more
Have something you want to Shyft?
A question. An idea. A challenge. A story. Let’s make it happen.